SMS Text Messaging Privacy Policy

1.Introduction

Adler Connolly² ("AC²," "we," "us," or "our"), a luxury real estate team operating under MGS Group Real Estate, located at 180 Linden Street, Suite 7A, Wellesley, MA 02482, is committed to protecting the privacy of individuals who opt in to receive SMS (text message) communications from us. This SMS Privacy Policy describes how we collect, use, and protect your information in connection with our text messaging program.

2.SMS Program Description

We use SMS text messaging to communicate with clients, prospective clients, and other individuals who have opted in to receive messages from us. The types of messages we may send include:

• Property listings, updates, and market information relevant to your home search or sale
• Appointment confirmations, reminders, and scheduling updates
• Responses to inquiries submitted via our website, phone, or other channels
• Transaction updates and next-step guidance during an active real estate transaction
• General real estate news, market reports, and community information for the Greater Boston area

Message frequency will vary based on your activity and preferences. We will not send unsolicited marketing messages unrelated to real estate services.

3.How We Collect Your Phone Number

We collect your mobile phone number through one or more of the following methods:

• Voluntary submission via a contact form or inquiry on our website at adlerconnollysquared.com
• Direct verbal or written consent provided to a member of our team
• Opt-in during a consultation, showing, or other in-person interaction
• Response to a prior communication in which you initiate SMS contact with us

4.Consent and Opt-In

We will only send you SMS messages if you have provided prior express written consent. By providing your mobile phone number and agreeing to receive text messages from AC², you consent to receive SMS communications as described in this policy.

Consent to receive SMS messages is never a condition of purchasing, renting, or obtaining any real estate services from Adler Connolly² or MGS Group Real Estate.

5.How to Opt Out

You may opt out of receiving SMS messages from us at any time by replying STOP to any message you receive from us. You may also contact us directly at the information below to request removal from our SMS list. After you opt out, you will receive a single confirmation message and no further SMS messages, except as required by law.

To re-subscribe at any time, reply START or contact us directly.

6.How to Get Help

Reply HELP to any message for assistance, or contact us directly using the information in Section 13 of this policy.

Standard message and data rates may apply based on your mobile carrier and plan. Carriers are not liable for delayed or undelivered messages.

7.Information We Collect

In connection with our SMS program, we may collect the following information:

• Your mobile phone number
• Your name and contact preferences (if provided)
• The content of messages you send to us
• Opt-in and opt-out records and timestamps

8.How We Use Your Information

We use the information collected through our SMS program solely to:

• Deliver the SMS communications you have requested or consented to receive
• Respond to your inquiries and service requests
• Manage our internal contact records and CRM system
• Comply with applicable legal obligations
• Improve our communication practices

9.Sharing of Your Information

We do not sell, rent, trade, or share your mobile phone number or SMS opt-in data with any third party for their own use. The only narrow exceptions to the prohibition above are:

• Service providers acting solely on our behalf (such as our SMS platform and CRM vendors), who process data only as necessary to deliver the messages you have requested, are bound by confidentiality obligations, and are prohibited from using your information for any other purpose
• Legal or regulatory authorities, only where disclosure is strictly required by law, court order, or governmental authority

These service providers operate as an extension of our own messaging program and are not external organizations receiving your data for their own use. All information handling is limited to the purposes described in this policy.

10.Data Retention and Security

We retain SMS opt-in and opt-out records as required by applicable law and industry standards. We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, or misuse. However, no data transmission over mobile networks can be guaranteed to be 100% secure.

11.Your Rights

You have the right to request access to, correction of, or deletion of the personal information we hold about you in connection with our SMS program. To exercise these rights, please contact us using the information below. We will respond to all requests within a reasonable timeframe.

12.Changes to This Policy

We may update this SMS Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued participation in our SMS program following any changes constitutes your acceptance of the revised policy.

13.Contact Us

If you have questions about this SMS program or this privacy policy, contact us at adlerconnollysquared@gmail.com or by phone at (617) 410-5727.